Agency: Never Now
Photography: Josh Robenstone
Designer: Tristan Ceddia
Project Type: Produced, Commercial Work
Client: Fancy Hanks
Location: Melbourne, Australia
Packaging Contents: Hot Sauce & BBQ Sauce
Packaging Material: Glass Bottle
Fancy Hanks is a Melbourne based BBQ joint and smokehouse. To accompany their slow cooked brisket and other menu items, Never Now was commissioned to design a set of labels for Hank’s house made BBQ and Hot sauces. The sauces are served in-house and sold to customers for home use. Flavours are differentiated by colour and large bottles for BBQ and small for Hot Sauce and carry sharp tag lines alluding to the spirit of each flavour.
What’s Unique?
These bespoke sauce bottles feature the Fancy Hank’s mascot, known intimately as Hank, on the side of their labels. Hank also appears on neon signage throughout the venue.