Fresher Air Spray

Agency: Stam Works
Location: Japan
Project Type: Produced
Client: Fresher
Product Launch Location: Saudi Arabia
Packaging Contents: Air Freshener
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

The fresher approached us to do the packaging and brand identity for them.

Liquid scent is mixed by the local fragrance company in Jeddah, which was unique in the market. All the competitors on the shelf is the big well known brands with the quite generic and crowded design. We designed Fresher to be simple and easy to understand what it is used for but also stand out in the shelf. That’s why we used simple line drawing house icon in the middle of the package.

On top of the we added gradient / splash to capture the product itself and a lot of flavour scents. We crafted our logo to feel smooth, modern, and elegant which great contrast against systematic typography layout of infomation.

By using the simplifying to amplifying method of design thinking, we created something elegant yet bold that stand out in the market with modern twist.