Project Type: Produced
Client: CAFE CAFE CAFE CAFE
Product Launch Location: Asia
Packaging Contents: Coffee beans
Packaging Substrate / Materials: Plastic
CAFE CAFE CAFE CAFE is located in Kyoto japan. The owner of the cafe wanted us to design the identity and packaging design. The owner had an idea of repeating CAFE many times in as a name. So we expand that idea throughout the identity, we didn’t really develop the logomark. We wanted to the repeating word to be the DNA of this brand. In order to twist the repetitiveness, we change one alphabet on each letter to different than the others.