Skinny Witch

Skinny Witch

Contemporary branding and packaging for a range of premium low-sugar wines.

Skinny Witch is a new wine brand which sells premium low-sugar sparkling and still wines to calorie-conscious fizz lovers. Whilst the overall aim of the packaging was to create a contemporary look and feel, the playful brand name also inspired some quirks, such as the brand typography and monoline illustration with a nod to the theme of witchcraft. The label set was produced using coloured metallic foils on premium uncoated and pearlescent label stocks.