African soul meets contemporary design in this distinctive packaging redesign.
The Matugga Distillery embraces a past rooted in the African rum trade and future building on Scotland’s distilling expertise. They needed to redesign their packaging to reflect this fusion of cultures while positioning themselves as a premium but approachable brand. We delivered a design style that would bring their core proposition ‘Scottish Craft — African Soul’ to life while giving the bottle stand-out in a busy marketplace.
Heritage is an important part of the Matugga brand, so we built on the current identity but took it to the next level with a vibrant new colour scheme and a distinctive glass bottle. All topped off — quite literally — with a natural wood stopper, laser-engraved with the brand marque and slogan. The labels are printed on premium, 100% cotton stock, rich in print finishes including gold foil and 3D tactile varnish.