Wild Africa Cream

Creative Agency: Bravodesign
Designer: Bernard Faul
Project Type: Produced, Commercial Work
Client: KWV South Africa
Location: Paarl, South Africa
Packaging Materials: Glass, Tin closure

The majestic leopard – a creature that can be found in countless African myths and legends, is the inspiration for Wild Africa Cream. Enjoyed in more than 45 countries around the world for its tantalising blend of fresh cream, distilled spirit and caramel, Wild Africa Cream is made from the finest quality ingredients luxuriously blended to perfection.

In keeping with KWV’s pioneering spirit, the Brand Team has recognised the need to rejuvenate the packaging to more accurately reflect the intrinsic quality. The customized, more elongated bottle shape provides elegant stand out within the category. An embossed leopard accent around the shoulder of the bottle and the brand name at the base adds brand differentiation.

The Unique Points Of The Packaging:
The main label has intricate detail printed on metallized paper. Gold foil detail brings richness to the label. High builds were applied to the logo and the grain of the leopard print to provide a truly tactile experience. The label shape has been adapted to form a shield at the top running your eye down to the leopard print at the bottom.

The capsule in gold has an embossed logo that has been shaved to expose the silver underneath it. An elegant neck label, complete with gold foil detail communicates the intrinsic components of this rich, creamy liqueur.
The brand essence – Elegance untamed – is now clearly reflected in the pack design.