Liqior Cure Antialcoholic beverage

The brand positioning of this hangover drink is a hangover drink for nightclub gatherings. In this special place, with colorful and dazzling lights and dark corners, we want to convey the anti-alcoholic effect through the special material and storytelling of night light.

We designed a cool blue container with a chain fixed around the bottle. When the luminous wine label absorbs enough light, the beast trapped under the iron chain stands out. This implies that getting drunk carries risks and can easily go off guard like a beast.

At the same time, an unmanned vending machine that runs through the brand’s vision has been designed, which is conducive to fully expanding the original marketing market in the brand’s local promotion channels, thereby obtaining an important position for the brand in this special channel.