Medusa Beer

The Medusa beer packaging concept draws inspiration from the Japanese graphic poster, embodying its style in every detail. The main focus of the packaging is a graphic drawing depicting the head of the Gorgon Medusa in the style of an engraving. To give the packaging an extravagance and sophistication effect, some of the design elements will be made by hand.

The contours and details of the Medusa design will be highlighted with gold or silver accents, adding imposingness and luxury. Secondary packaging elements will also be reminiscent of a Japanese graphic poster, for example, the background can be done in traditional Japanese colors such as deep indigo or pale pink, with soft clouds or ukiyo-e wave patterns.