Gobi Coffee

The main task of the project is to create a coffee package that will convey the feeling of heat.

The project presents 3 SKUs of Arabica coffee according to the degree of roasting: light, medium and dark. Light roasting preserves a delicate aroma and expressive taste, medium roasting provides a balance between aroma and rich taste, and dark roasting gives the drink a deep and caramel taste with a pleasant bitterness.

The idea is a thermal effect through an infrared thermal imager, which creates an image of a hot desert environment, effectively conveying the feeling of high temperatures of the desert and its dunes, embodying the idea of “Heat” in three SKUs of light, medium and dark coffee roasting.