Strange Luxury’s Gold Purifying Mask & Influencer Kit

Petitmoulin Studio and Strange Luxury collaborated to bring to life the Gold Purifying Mask and its exclusive Influencer Kit.

Following the successful launch of Strange Luxury’s first sensorial and high-end skincare range in early 2023, our partnership continued with designing the primary and secondary packaging for the latest addition to the ritual: the Gold Purifying Mask.

We crafted an Influencer Kit for its launch activation that embodies the brand’s dedication to modern elegance and sensory indulgence, delivering an authentic VIP experience from the very first touch. The refined texture of the outer box enhances the striking embossed gold plate, setting the stage for the indulgence within. Inside, an immaculate satin-gold interior unveils the Gold Purifying Mask, resting gracefully on a deep red velvet base. A concealed drawer holds a sleek branded brush applicator, transforming the unboxing experience into a ritual of beauty and refinement.

More than just packaging, this kit is a gateway to radiance. Designed to reflect the mask’s promise of replenishment and glow, it seamlessly merges minimalist design with opulent details, embodying Strange Luxury’s ethos: “Clean Beauty. Culture. Confidence™.”

At Petitmoulin Studio, we celebrate the art of crafting moments that deepen Strange Luxury’s connection with its audience, curating a sensory journey that exudes exclusivity and care.

A heartfelt thank you to the Strange Luxury team for their trust in this beautiful project.