WIZ

Wiz is a company specializing in the manufacturing of fitness apparel and sports accessories.

The brand is not marked for a limited group of people. They want to include everyone irrespective of age, body shape, or fitness level, you can wear this sportswear brand whenever you’re training and no matter the task, they help everybody to feel confident about themselves, Show off their individuality, and celebrate their uniqueness.

Their challenge is to create a strong brand that is able to compete globally and prove to their customers that they are the first choice in their field.

Wiz meaning is someone who’s highly skilled or knowledgeable in a particular field or activity so their goal is to create a sports brand that is interested in performance and excellence for their customers and also has an attractive and modern look, then their interest will be accurate with every preference.

The logo idea uses the letter W and is made like a rope that is used in exercises and exercises to build muscle strength, increase cardiorespiratory fitness, and improve athletic performance, It suggests stability, smoothness, speed, and flexibility in the brand’s identity, and this is what the brand offers as real value through all their products and ideas.