Ekavi Gold

PACKAGING DESIGN FOR EKAVI GOLD

The Concept: Retsina ΕKAVI has been on the market for 50 years. It was created as a premium brand by combining two great wine varieties. The new label was based on the history of the product by redesigning the bullfighting from Minoan Crete and working on vintage typography. The label was printed with many gold foil elements to put emphasis on the premium quality. The pinecone was designed to reference the “retsini” that is used from the pine tree.