A Journey Through Longevity

Posted on

Derrick Lin


Creative Agency: Ground Branding Agency
Project Type: Produced, Commercial Work
Client: Cretan Harmony
Location: Heraklion, Greece
Packaging Contents: Olive Oil with 24 karat Gold Flakes
Packaging Substrate / Materials: Glass Bottle, Paper Box
Printing Process: Screen Printing, Offset Printing

A series of products containing gold and silver flakes and pure Cretan extra virgin olive oil for a long and healthy life. The logo was inspired by the life circles and the endless course of nature incorporating the olive drops. 24 is a key element to the identity pinpointing the quality and originality of the product as well as the circle of a day. The brand doesn’t showcase other colours than black and white, allowing the product to show and the flakes to be the center of attention.

What’s Unique?
The minimality of the design in contradiction to the maximality of the product (extra virgin olive oil with pure edible gold of 24 karats)