Ana Clemente

Lisboa, Portugal

“Ovos Moles” is the new addition to Micau’s Traditional Sweets range. The carefully styled and elegant photograph presents us with the preparation of the recipe, creamy and suggestive of “Ovos Moles,” in a harmonious yet dynamic contrast with the original background illustration, in shades of blue, evoking traditional tile patterns that hark back to local decorative tradition.

The font chosen for the product name, in a style that blends the modern and the contemporary, adds an urban and sophisticated touch to the design, subtly linking to the best of the region’s decorative art. Modern and traditional elements position the product distinctly and attractively. The fusion of these two styles creates a visual narrative that appeals to consumers seeking the authenticity of tradition as well as those who value contemporaneity and innovation.