Baking Powder, Micau

ABOUT

This is our latest project for Micau, a company founded in 1966 specializing in the production of liquid caramel, toppings, yeast, and desserts. Our challenge was to infuse a touch of modernity into the label of an existing product, subtly incorporating retro charm with a cheerful and contemporary vibe.

SOLUTION

We created a frame with a gently nostalgic shape adorned with contemporary lines, capable of evoking culinary traditions and pleasant memories. The strategic use of colors takes center stage, with the packaging’s vibrant red highlighted by cooler, more neutral tones, conveying energy and enthusiasm. This results in a presentation with a touch of sophistication, being attractive and memorable, seamlessly integrating with the brand’s logo. The incorporation aligns perfectly with the brand’s logo, creating a cohesive visual identity.

RESULT

The result is a packaging design that blends tradition with modern elements, ensuring that Micau remains relevant and appealing to contemporary consumers.