ALA KEIFAK Coffee

Art Director: MUSTAFA ABDELNABI ALI

Location: Egypt

Project Type: Produced Client: ALA KEIFAK

Product Launch Location: Egypt

Packaging Contents: Turkish coffee

Packaging Substrate / Materials: Rigid paper cans Packaging

The primary objective of this project is to create a coffee package that conveys the essence of Arab heritage.

The project offers three types of Arabic coffee based on the roasting level: light, medium, and dark. The light roast preserves a delicate aroma and expressive flavor, the medium roast provides a perfect balance between aroma and rich taste, while the dark roast imparts a deep, caramelized flavor with a pleasant bitterness.