MAXELLO Biscuits

Art Director: MUSTAFA ABDELNABI ALI

Location: Egypt

Project Type: Produced Client: MAXELLO

Product Launch Location: Egypt

Packaging Contents: Biscuits

Packaging Substrate / Materials: Polypropylene Packaging

MAXELLO Biscuits is a cherished offering from the confectionery brand Maxello, a proud entity under the Koning ownership since its inception in 2018. This brand has earned acclaim for its top-tier product line, and the Biscuits is a standout delight.

In order to stay relevant in the constantly evolving and highly competitive market, Koning embarked on a design journey for some of their products. This strategic move was aimed at establishing a cohesive message that resonates globally amidst the ever-expanding market.

MAXELLO Biscuits has undergone a transformation, emerging as a leading brand by steadfastly upholding distinctive and significant values. My latest design endeavor endeavors to address the delicate equilibrium between providing scrumptious taste and advocating for health-conscious decisions. I have crafted an appealing, dynamic, and uncomplicated design that exudes vitality, emphasizing the correlation between motion and well-being, underscoring the significance of health in a fulfilling lifestyle.

MAXELLO epitomizes the natural and captivating essence of life, exuding an eye-catching allure that not only enriches experiences but also conveys a product that breaks free from convention, amplifying the brand’s value in a visually impactful manner.