Tetello – Hair Care

Art Director: MUSTAFA ABDELNABI ALI
Location: Egypt
Project Type: Produced
Client: MAQAM
Product Launch Location: Egypt
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic
Printing Process: Flexography, Offset

My approach to the Tettello brand’s logo and packaging design is commendable. The decision to opt for a directly readable brown font for the brand name demonstrates a deliberate focus on simplicity and clarity, fostering a consumer-friendly impression while staying true to the brand’s natural essence.

Incorporating hair strands as patterns against a white background is a clever design choice that enhances the visual clarity of the overall design. Moreover, differentiating products through distinct color lines and creating individual icons for each product type significantly aids consumers in quickly identifying and selecting their desired product.

My commitment to simplicity, clarity, and ensuring a user-friendly experience in both the logo and packaging design for Tettello effectively captures the brand’s identity while streamlining the consumer journey, contributing to an enhanced overall brand experience.