Art Director: MUSTAFA ABDELNABI ALI
Project Type: Produced
Product Launch Location: Egypt
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic
Printing Process: Flexography, Offset
Your approach to the Tetra Glow brand’s logo and packaging design is remarkable. The decision to use a directly readable black font for the brand name reflects a conscious effort to maintain simplicity and clarity, ensuring a consumer-friendly perception while emphasizing naturalness.
Incorporating the star glitter as an emblem adds a touch of elegance without veering into a harsh metallic appearance or overly flat shapes. The use of a Pattern scale in tones close to black creates a sophisticated yet approachable visual identity for the brand.
Extending this ethos to the packaging design by employing black, gray, and white shades to convey the concept of skin lightening is a thoughtful and strategic choice. Additionally, using icon designs for each product streamlines the consumer’s selection process, eliminating excessive text and facilitating easier identification of the appropriate product.
Your emphasis on simplicity, clarity, and user-friendliness in both the logo and packaging design for Tetra Glow effectively communicates the brand’s essence while enhancing the consumer experience.