Latta 70° Rossi Ingegneria Alimentare

GOAL

This project was born from the desire of Rossi Ingegneria Alimentare to uniquely celebrate 70 years of innovation in the food machinery industry. Thus, the commemorative Ing. Rossi can was created.

THE INTERVENTION

The can tells the story of this prestigious and innovative company from Parma, featuring a stylized depiction of a historical plant and a message from Engineer Angelo Rossi. Every detail was meticulously crafted, with a clever interplay between the metallic surface and the vibrant Pantone colors. The result is a sophisticated can, blending classic design with a contemporary and forward-looking vision, perfectly reflecting the spirit of Rossi Ingegneria Alimentare: a company that honors its roots while always looking toward the future.