ToyPlace Family Game “Ich finde dich” Redesign

About the Product

“Ich finde dich” (formerly “Du bist frei”) is an exciting family game that challenges players to uncover the innocent suspect among 24 characters. With a fresh and modern redesign, the game has been visually and emotionally reimagined to better engage its target audience and stand out from the competition.

The Concept Behind the Redesign

The new packaging design tells a captivating story that begins the moment players see the game. A clever fox as a detective guides players through a world full of mysteries and puzzles, appealing especially to children while still considering parents’ needs.

The packaging is more than just a container—it serves as a visual invitation to immerse oneself in the game. Curiosity, excitement, and fun are conveyed directly through the design.

The Creative Solution

• Illustrations: The main character, a clever detective fox, takes center stage in the design. His playful yet intelligent appearance immediately draws children into the game’s world.
• Color Scheme: Vibrant colors ensure that the game stands out on the shelf while visually appealing to children. At the same time, the design remains harmonious and uncluttered.
• Typography: Modern and easily readable fonts emphasize the dynamic nature of the game and highlight its key messages.
• Parent-Friendly Information: Details about age recommendations, educational value, and gameplay are clearly and prominently placed on the packaging, making it easy for parents to find all the necessary information.
• Interactive Front Design: The front side depicts a scene that invites players to solve a mystery, acting as a visual gateway into the game.

What Makes the Design Special?

• Interactive Appeal: The combination of illustrations and playful elements creates an emotional connection with the target audience.
• Balance Between Fantasy and Functionality: Children are drawn into an exciting story, while parents receive all the important information at a glance.
• Uniqueness on the Shelf: The new design stands out with its harmonious colors and dynamic characters. It is intentionally less “loud” to gain visibility in the crowded and colorful game aisle.

Results

The redesign transformed “Ich finde dich” from a visually cool and stylized design into a lively and emotionally engaging packaging. The game’s visibility on the shelf has improved, and the connection to the target audience—both children and parents—has been significantly strengthened.

Through its emotional and creative design, the game becomes a standout feature, leaving a lasting impression both on the shelf and in the playroom.