Eska’s New Packaging by Area.Studio

Area.Studio has brought their design expertise to Eska’s latest product launch – sparkling water in sleek 355ml cans – capturing the brand’s essence of purity and simplicity while ensuring a standout presence in the market. Available in two refreshing varieties, Lemon and Original, these cans elegantly transform Eska’s renowned natural water into a vibrant, sparkling experience.

The project presented a unique design challenge: to craft packaging that not only aligns seamlessly with Eska’s well-established brand identity but also introduces a fresh and engaging visual language to the competitive sparkling water category. Area.Studio’s approach embraced Eska’s minimalist aesthetic, enhancing it with subtle elements that evoke the crispness and effervescence of sparkling water. The result is a design that reflects Eska’s dedication to sustainability, with visuals and materials that embody natural simplicity.

The Lemon can’s bold and vibrant design contrasts beautifully with the understated elegance of the Original, creating a cohesive yet dynamic product line. Together, they embody clarity and refreshment – a testament to Area.Studio’s ability to deliver designs that are both striking and consumer-friendly.