Coolwich

From naming to branding and packaging design, we crafted a vibrant and mouthwatering identity for a delicious ice cream cookie sandwich brand. Color, illustration, tempting cookie imagery, and a strong digital presence came together to shape an expressive brand that makes you crave Coolwich.

To bring this vision to life, I captured the wonder and cool indulgence of an ice cream cookie sandwich. Opening a pack of Coolwich feels like stepping through a divine gateway of pure pleasure.

I hope everyone sees and feels the same happiness and excitement I experienced while designing it!