Prawer

CHALLENGE

Reinventing a traditional brand without losing its essence requires precision and sensitivity. Prawer, a pioneer in artisanal chocolate making in Brazil, sought to elevate its identity to a more sophisticated and exclusive positioning. UNT Design embraced the challenge of translating this evolution through strategy and design while preserving the brand’s authenticity.

STRATEGY

The project was designed to redefine the brand experience, merging tradition with exclusivity. We developed a new positioning, visual identity, packaging, and graphic materials. Inspired by the elegance of European chocolatiers, the packaging features refined finishes and intricate details that highlight the artisanal craftsmanship. Every element reinforces Prawer’s heritage and excellence, transforming the act of savoring chocolate into a truly special experience.