Tabatà

To create the label Tabatà, a new brand of Calabrian oil, we imagined the territory through the eyes of our customer, back in Calabria to revive a family tradition. For her, the land of the ancestors is a mythical place: an authentic and evocative landscape, wrapped in green, blue and gold, the colors of the Mediterranean.

From this was born our choice to tell Tabatà through a universal and modern symbolic language, a composition of small paintings that speak of history, nature, art and beauty. A powerful and evocative story, new and ancient at the same time, capable of arousing emotions in anyone who observes and listens to it.

Agency: 442 LAB
Creative Director: Massimo Pagliarin
Graphic Design: Giulio Grigollo
Brand & Business Strategist: Mariagrazia Bertaroli
Copywriter and Content Creator: Alberto Butturini
Photography: Caterina Parona
Location: Italy
Client: Tabatà – @oliotabata