Silvia Caprara

The name Aperoso was born from the union of two concepts: aperitif, recalling conviviality and lightness, and industrious inspired by Silvia’s scout totem, a diligent bee, a symbol of dedication and commitment. The mallow illustration recalls the colors and scents of the countryside, a delicate tribute to the earth. Silvia remembers picking this flower as a child in the family vineyards. Every detail of the label reflects the harmony and authenticity with which Silvia tends her vineyards. The stamp with the words harmony, discovery, and gratitude expresses the values that guide her: respect for nature, curiosity in creating, and a deep sense of gratitude to her roots.

The label is understated, with a harmonious use of space. The typeface is clean and modern, with the producer Silvia Caprara’s name prominently displayed. The poppy illustration, inspired by the producer’s personal memories, adds an emotional touch, linking the wine to the family history. The name Silerte, depicted in a cursive font that simulates handwriting, adds an artisanal touch that evokes passion and dedication to the work. This aspect reinforces the idea of a wine made with care and attention to detail. The essential design suggests a responsible approach, balancing tradition and modernity, which makes the label easily recognizable on the shelf.

Agency: 442 LAB
Creative Director: Massimo Pagliarin
Graphic Design: Giulio Grigollo
Brand & Business Strategist: Mariagrazia Bertaroli
Copywriter and Content Creator: Alberto Butturini
Photography: Caterina Parona
Location: Italy
Client: Silvia Caprara – @cantinavillamedici