The Fire Horse Rides Again!

Design: Tan Qi Kee
Location: Malaysia
Project Type: Student Project
School: Dasein Academy of Art
Course: Diploma in Graphic Design
Tutor: Ms. Low Poh Li
Packaging Contents: Chinese Red Packets
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

FINE PAPER TAKEO CHINESE RED PACKET

This packaging project’s challenge is to redesign Fine Paper Takeo Chinese Red Packet series. Inspired by vintage matchboxes, this packaging features four distinct designs centered on three mythical steeds: the Wind Horse, the Last Unicorn, and the collection’s centerpiece, the Fire Horse. The primary goal is to get people to understand these legends’ stories through the red packet design. The packaging includes a functional matchbook, perfect for lighting celebratory firecrackers during Chinese New Year.

Submitted By:
Tan Qi Kee
Malaysia Shah Alam

Credits:
Tutor: Low Poh Li
School:
Dasein Academy of Art