Nutriangle: Botanical Packaging Design for a Wellness Brand

Nutriangle is an authentic health foods brand based in Pune, India, focused on handcrafting healthy food built on the core ideals of nature, purity, taste, and sustainability. The brand was founded by a mother and daughter with a shared mission to make clean, nutritious food accessible to people who care about what they put into their bodies.

About

As the co-founder of Nutriangle, I wanted to create a complete brand identity and packaging system that would reflect the brand’s values while standing apart in a category dominated by clinical health aesthetics. The challenge was to design packaging that felt simultaneously premium and approachable, natural without being generic, and distinctive enough to build brand recognition across multiple product formats and retail touchpoints.

The answer came through botanical illustration. Drawing on the tradition of scientific botanical engraving, delicate hand-drawn floral motifs became the visual language of the brand. Each illustration wraps around the packaging with an abundance that feels generous and alive, while a restrained white base keeps the overall system clean and readable on shelf.

The Design

The color palette was built around soft blush pinks, dusty mauves, and quiet teals, drawn from the natural world and the brand’s core values of purity, authenticity, and care. Typography is kept deliberately minimal throughout, allowing the illustrations to carry the emotional weight of the brand. The logo, a stylized monogram within a circle, anchors the identity across all applications.

The packaging system spans multiple formats: folding carton boxes for the core product range, flexible pouches for individual servings, gift boxes with ribbon closures for retail gifting, branded paper bags for customer orders, and a brand booklet for internal and promotional use. Each format maintains the same illustrative language and typographic restraint, creating a cohesive experience across every customer touchpoint.

The Results

The Nutriangle packaging was recognized among the Best Floral Packaging Designs of 2026 by DesignRush. The brand identity, packaging system, website, and brand collateral were all developed as part of a single holistic creative direction.

Brand Identity, Packaging Design, Website Design: Sana Karnawat
Brand: Nutriangle
Founder: Rupali Karnawat
Co-founder: Sana Karnawat