Uncage Your Desire – Warburn Estate Valentine’s Day Limited Edition

Designer: Jessy Cheong Xin Chee
Lab assists: Benjamin Tenji
Location: Malaysia
Project Type: Student Project
School: The One Academy
Tutor: Deanie Cham
Packaging Contents: Wine
Packaging Substrate / Materials: Cardboard for prototype, Wood for the actual product
Printing Process: Laser Cut

Warburn Estate is a leader in the Riverina wine region and the Australian wine industry. In conjunction with Valentine’s day, the company decided to come up with a limited edition packaging for the Sweet Lips series.

Inspired by the action of freeing a bird from the cage, this design is to bring in that idea whereupon a romantic valentine dinner, the couple opens up the cage and “unleash their desire,” just like how the bird was freed from the cage, let’s Uncage one’s Desire too. Chocolates will be provided as a gift in the drawer below the cage as well.

What’s Unique?
The cage structure was designed not only to hold the wines but also to act as a candle holder, accessories box, or can even be just a decoration piece somewhere on the table in your home.