PureFroot

Juice Beverage Packaging & Branding

PureFroot is a family-owned beverage brand offering organic, farm-to-can juices with zero additives. The goal was to create a visual identity that feels fresh, honest, and modern, while staying true to its natural roots.

The main challenge was balancing organic and minimal. Most juice brands rely on realistic fruit visuals, but this project avoids that. Instead, I developed a system of abstract fruit shapes that capture the essence of each flavor in a clean and contemporary way.

Bold colors are used to add vibrancy, while simple layouts and typography keep the design clear and trustworthy. The result is a cohesive identity that feels natural, modern, and distinctive, built on the idea of purity through simplicity.