DOSDOG

ABOUT

Dosdog came to us stuck. A pet snack brand with solid product behind it but a visual identity that felt like it had been sitting in a drawer since 2019. They needed more than a facelift — they needed a reason to exist on shelf. So we did what made sense: we went back to the very thing the brand is actually about. Dogs. Joy. The real bond between a pet and the person who feeds it.

SOLUTION

We threw out the rigidity and leaned into organic honesty. Fluid shapes, a soft color palette pulled straight from the ingredients, and a visual system designed to breathe — and to pop under retail lighting. But the real move was building the brand’s characters from scratch: a set of mascots that don’t just decorate the pack, they carry the whole emotional weight of the brand. They’re playful, they’re genuine, and they make you feel something before you even read the label. The packaging system, digital strategy, and identity all work around them — a coherent language where ingredient purity and energy aren’t in conflict, they reinforce each other.

RESULT

Dosdog went from dated to distinctive. The redesign earned a Gold Medal at Brandor Awards for best redesign of an existing brand identity, and a Premio Selección for best packaging system with brand value. More than the awards: the brand now has a visual voice that’s warm, contemporary, and built to last — one that celebrates what actually matters, the vitality in every bite.