MELT

MELT is a beauty and body care brand born from the feeling of skin that is soft and catches the light. The brand identity is conceived to feel feminine, sensual, modern and emotionally driven, with a visual language that evokes glow, texture, softness and intimacy with skin.

The creative direction for MELT is dreamy storytelling, warm visuals, and packaging that is delicate and desirable. It was about creating a beauty experience that is more like a mood, a ritual, a visual world.

The packaging design direction uses soft color palettes, glowing finishes, minimal typography and a clean premium layout to showcase each Body Glaze SKU while remaining consistent with the overall brand system.