CAMBI

Cambi means change. The identity had to feel earned, not loud.

A tall, editorial wordmark, closer to fashion house than beauty aisle. Deep forest green for calm, grounded skincare. Warm copper and terracotta for the glow that follows. Matte black vessels, copper caps, the wordmark doing all the talking; consistent from a five-piece shelf display to a citywide ad campaign.

Good skincare changes how you feel before it changes how you look. Cambi’s brand does the same.