KORE – Luxury Fragrance Packaging Inspired by Eros & Psyche

THE CONTEXT

KORE is a luxury fragrance concept inspired by the timeless myth of Eros and Psyche.

The project explores how mythology can shape every aspect of a perfume brand, transforming fragrance into a complete narrative experience where identity, packaging and storytelling are inseparable.

Built around two complementary fragrances, Eros and Psyche, the collection expresses the duality between desire and soul through contrasting materials, colors and visual languages.

Rather than focusing solely on the product, KORE develops an immersive universe where classical mythology is reinterpreted through contemporary fragrance design.

THE DESIGN WORK

The visual identity combines refined typography with subtle references to ancient Greek culture, creating a timeless and contemporary luxury aesthetic.

The perfume bottles were designed as sculptural objects inspired by classical statuary. Their simplified silhouettes evoke carved stone forms while remaining elegant and functional luxury products.

Each fragrance is paired with a dedicated collector packaging featuring embossed relief illustrations inspired by ancient sculpture and architecture.

Beyond the packaging itself, the project expands into a complete brand ecosystem including fragrance cards, collector editions, advertising campaigns and cinematic visual storytelling.

THE MISSION

Create a premium fragrance brand capable of translating mythology into a contemporary luxury experience.

Develop a coherent visual and packaging system where every element contributes to the same narrative universe.

Build an emotional connection between product, story and audience through distinctive design and immersive brand storytelling.

THE APPROACH

The creative direction is driven by contrast: light versus shadow, soul versus desire, marble versus stone.

Instead of relying on traditional perfume industry conventions, the project adopts a narrative design approach where packaging, imagery and fragrance become chapters of the same story.

Each visual element is designed to reinforce the relationship between Eros and Psyche while contributing to a unified and memorable brand experience.

This approach transforms KORE from a fragrance collection into a myth-inspired luxury universe shaped by storytelling, sculpture and contemporary art direction.

CREDITS

Art Direction & Graphic Design: Benjamin Le Nir | Loseou
Project Type: Luxury Fragrance Branding & Packaging Design
Location: Bordeaux, France
Category: Packaging Design / Brand Identity / Art Direction / Fragrance Design