Mem

Brand Essence

Mem—derived from “memory”—is an emotional time capsule captured in a bottle. We create fragrances that linger in the memory, transforming fleeting moments into recollections that bring a smile. At the heart of every composition is a refined tobacco note, complemented by coniferous and contrasting accords that express the depth of the human connection to nature.

Target Audience

Women aged 25–45 and above who appreciate prestigious objects, sophisticated fragrance compositions and the aesthetics of contemporary minimalism. For them, fragrance is a way to express individuality and preserve the mood of a particular moment.

Positioning

Premium segment, with an emphasis on exclusive design and the complexity of the olfactory pyramid.

Packaging Design

The packaging highlights the product’s prestige and unconventional character, creating the impression of a sculpture displayed on a dressing table.

Bottle: Made from substantial matte-black glass, with a smooth sculptural form reminiscent of a polished stone or time capsule.

Cap: Crafted from transparent smoky acrylic in an elliptical shape. It appears to float above the bottle, creating a futuristic effect.

Details: Restrained and free from unnecessary decoration. Only the Mem name appears on the glass.

Box: A matte-black presentation box with a magnetic closure and a fitted matte-black insert.