Paper Boat — Hamper Packaging & Illustration

Festive Gifting Rooted in Nostalgia & Nature:

Paper Boat needed a vibrant, gift-worthy hamper packaging collection for their premium snack and treat assortments. The objective for Furt Goods was to elevate the unboxing experience into a sensory journey, celebrating wholesome ingredients through rich, illustrative storytelling.

Under the art direction of Athul (FURT), the hamper box design features hand-drawn botanical elements—cashew fruits, blooming flowers, honeybees, and dragonflies—set against bold, celebratory colorways. Each box is framed around a clean, central circular focal point that houses the iconic Paper Boat logo and sub-brand promise, “Delish & Wholesome”.

Scope & Deliverables: Rigid Box Hamper Architecture, Custom Surface Pattern & Insect Illustrations, Color Variant System, Structural Mockups, and Print Finishing Specifications.

Hamper Design System Breakdown:
Vibrant Color Stories: Sunlit Yellows, Deep Forest Greens, Magenta Pinks, and Sky Blues created for different seasonal gifting occasions and hamper themes.

Detailed Botanical Surface Art: Intricate, hand-drawn flora and fauna that celebrate natural, wholesome ingredients.

Unboxing Experience: Structured rigid mailer/gift boxes designed with stark inner-to-outer color contrasts (e.g., sky-blue exterior with deep black interior) to make the contents pop upon opening.