Marrakchi | Moroccan Goods Store, Kuwait

The product: A Kuwaiti store for Moroccan products.
The concept: Moroccan walls, with Zellige tiles under a band of Arabic calligraphy.
The solution: The logo repeats in a top band, with the Zellige pattern beneath it.
The technique: Letters drawn with sharp angles, like cut tiles.
What makes it special: The box reads like a piece of Moroccan wall.