The Coffee Hatch

THE COFFEE HATCH
Branding and Packaging

The Coffee Hatch is a small, hole-in-the-wall coffee concept built around discovery, personality, and everyday coffee culture.

CHALLENGE

Create a distinctive identity in a crowded coffee landscape without relying on the familiar visual language of contemporary coffee brands.

SOLUTION

A playful visual identity built around a bold custom wordmark, a recognisable illustrated mascot, and an expressive palette of blue, pink, and cream. Organic graphic patterns and flexible logo compositions extend the identity beyond the logo, creating a cohesive visual language across takeaway cups, cans, shopping bags, packaging, menus, and signage.

The result is a brand that feels curious, characterful, and memorable—turning a simple coffee window into a recognisable visual world.