MAGMA: design Identity for a product brand of spicy beverages

MAGMA offers hot beverages for those who appreciate unique flavors and high-quality products. The brand concept is rooted in the energy of a sun-drenched Mexico, drawing inspiration from its culinary traditions and the diverse flavor combinations found in Mexican cuisine.

The brand’s flagship product is a self-heating can. Competitive analysis has shown that this technology is already being actively used by consumer brands. How does it work? Inside the can, there is a separate compartment containing chemical reagents that never come into contact with the liquid. When a button on the bottom of the can is pressed, a chemical reaction occurs, generating heat. In just five minutes, you have a hot drink ready to go.

The project objective was to develop a brand identity for a startup offering self-heating drinks inspired by Mexican flavors. The goal was to capture the distinct character and rich diversity of Mexican culture, while ensuring the product remains accessible and relatable to a Russian target audience.