Pituko Sour

PITUKO SOUR – A Pisco Sour Brand with a Taste for Personality

PITUKO SOUR is a Chilean pisco sour brand created by Pituka Brands, built around a playful idea: what if a cocktail belonged to a delightfully extravagant family? Inspired by the Chilean expression pituko, often associated with sophistication, privilege and a certain social attitude, we created a brand that embraces these stereotypes with humor, elegance and a touch of irony.

The concept, “De Buena Familia” (From a Good Family), became the foundation of an entire visual universe where every flavor has its own personality, character and story.

Our creative process covered the brand from the ground up: naming, concept development, visual identity, packaging design, art direction and communication.

The packaging combines a distinctive typographic identity with a colorful range of cocktails. Each bottle features the PITUKO logo vertically, while an illustrated character card hangs from its neck, giving every flavor an individual identity and transforming the packaging into a collectible expression of the brand.

The visual language blends contemporary design with retro-inspired fashion imagery, theatrical characters, expressive color palettes and editorial photography. The result is a distinctive contrast between minimalist packaging and an extravagant brand universe.

More than a ready-to-serve cocktail, PITUKO SOUR is a brand designed to entertain, connect and stand out.

A good family. With a little attitude.

Creative Direction, Brand Strategy, Naming, Visual Identity, Packaging Design & Art Direction: Pituka Brands, Chile.

https://www.instagram.com/pitukosour_/