FruLove by SuperFresh

For the love of all that is fruity and cool: FruLove by SuperFresh.

Not quite ice cream. Not just dessert. FruLove is a frozen sweet concept by SuperFresh that lives somewhere between a snack, a dessert, and a very good reason to open the freezer. From chocolate-covered raspberries to brownie, cheesecake and fruit-filled bites, the range brings together familiar dessert pleasures in an entirely new frozen format.

We approached every pack as a little dessert stage, putting the product, and all its gooey, glossy, juicy glory, firmly in the spotlight. Chocolate cracks, fillings spill and brownie centers stay irresistibly soft, creating a visual language designed to make you taste FruLove with your eyes before you ever open the pack. Bold typography, vivid colors and a gooey graphic format turn each package into its own joy object, while keeping the family unmistakably together

From above, from the side or from halfway down the aisle, the idea remains the same: make the freezer feel less like storage and more like a candy shop for grown-ups. A little chilly. A little flirty. Exactly how we like our desserts.

Agency: Monroe
Creative Director: Onur Gökalp
Project Director: Oğul Girgin
Lead Designer: Ender Zorlu
Art Directors: Olgun Kaşıkçı, Oksal Yeşilok
Motion Designer: Sinan Yazıcı
Graphic Designer: Okay Aksu