Khajuri – Art of Palm, Cleaning and Beyond

ABOUT
Khajuri is a handmade broom brand built around the date palm (khajur). The brooms are made by rural women artisans who weave date-palm leaves by hand, a craft passed down through generations. In most Indian homes the broom is the most used and least noticed object. It is bought loose, carried home bare and never thought about again. This project asked a simple question: what if the humble broom were treated with the respect we give to things we value?

CONCEPT
The idea behind the packaging is “nature to nature”. The logo combines a palm tree and a broom inside a circle. It shows that the broom comes from the palm’s leaves, and that once it is used it returns to the earth. The brand’s personality sits between the Everyman and the Innocent: honest, warm, familiar and free of pretence. So the pack had to feel like it belongs in an ordinary home, not on a luxury shelf, while still making the object feel special.

SOLUTION
The pack is a kraft-board sleeve that wraps the broom and leaves its handle free, so it can be carried or hung by the wire loop like a broom always is. The front shows the brand, the ख-k monogram and the key benefits: zero husk, zero shedding, biodegradable. When the pack opens, it tells a story instead of only holding the product:

the back panel holds the brand storyan unfolding flap shows how the broom is madeinside, the buyer meets the artisan who made ita QR code invites them to watch how their broom was made

A black-and-white twine closes the pack, so opening it feels like untying a parcel rather than tearing a wrapper.

THE TECHNIQUE
The visual language comes from the craft. Hand-drawn illustrations in a Gond-inspired line style show the artisans and the making process. The typeface was chosen because its broad strokes match the brushy, organic forms of the logo, so the mark and the type look as if they came from the same hand. The palette is limited to kraft brown, olive, army green and black, which keeps printing simple and lets the natural material show. The dielines are designed for a single-colour print on kraft board, with no lamination and no plastic, so the whole pack can be composted or recycled.

WHAT IS UNIQUE
Most brooms are sold with no packaging at all. Khajuri turns an overlooked utility object into something with a face and a story behind it. The pack follows the broom’s own logic: it hangs, it is carried by the handle, and it opens in steps. Above all, it connects the buyer directly to the person who made the broom. The packaging becomes a bridge between a city home and a rural craftsperson.

RESULT
The result is a pack that turns an everyday purchase into a small moment of connection. People who pick up a Khajuri broom learn where it came from, who made it and why it is better for their home and the planet. The brand extends beyond the box through the campaign “What’s your broom story?”, a living archive where people share their memories of brooms at home. It shows that even the most ordinary object can carry a story worth keeping.