Cachafaz Organic Cookies

Agency: GINGIN
Creative Director: Mag Alvarez
Location: Argentina
Project Type: Produced
Client: Cachafaz
Product Launch Location: Global
Packaging Contents: Cookies
Packaging Substrate / Materials: Paper
Printing Process: Rotogravure printing

Cachafaz is one of the main Argentinian brands for cookies, chocolates, and sweets. We’ve worked with them for the last five years in different projects, such as “alfajores”, snacks, sweets, and cookies.
This time we were called not only to design the packaging but also the shape and format of the cookie themselves.

The pack needed to be clear on its main information: brand, ingredients, and picture. We’ve worked with bright colors to gain visibility on the very crowded shelves of its category.

Besides the bright colors, the logotype, the word “organic” and the photograph have spot gloss finishing as special details.