Jaf Tea – Season’s Greetings

Design: Openmint
Location: Russia
Project Type: Produced
Client: Jaf Tea
Product Launch Location: Global
Packaging Contents: Tea
Packaging Substrate / Materials: Cardboard

JAF TEA is one of the biggest tea brands from Sri Lanka. The brand is sold in more than 30 countries across the globe and has earned a great reputation for superb quality and exceptional taste.

Our task was to create a modern & bold line of premium Christmas teas for the brand.

We used a conventional Christmas palette and traditional Sri Lankan architectural motives as a base of the line. The series combines the Christmas story and Sri Lankan spirit. We designed a flexible system which has well recognisable identity, where each packaging has its’ own outstanding look.