Auston design group is a boutique branding and package design studio with a history of creating brands that sell. The studio has been focused on brand development and package design in the wine, beer and spirits industry for more than twenty-five years.
Whatever the assignment, it is the studio’s belief that the process of design must begin in the real world with research and analysis of the brand, competitive set, market trends, consumer needs and production requirements. The facts.
As founder and creative director, Tony Auston has built the company’s reputation around the idea that successful design happens only when fact is the foundation for creativity. From the facts flow informed, visionary design solutions to real-world marketing challenges. The results of this approach are evidenced on store shelves, back bars, and in the cellars of consumers world-wide.
Tony’s experience in branding adult beverages and luxury goods spans more than thirty years and encompasses a wide range of successful, top selling, and award-winning package designs for national and international brands. He continues to be involved in every aspect of the creative process at Auston Design Group, from initial consultation and strategic development, through final design, production and printing/manufacturing.
The studio's experience doesn’t end with branding and design. To better understand and appreciate the libations we are branding, and to whom we are marketing them, we have become students of booze culture.
We are curious aficionados who are in deep when it comes to knowing and enjoying the many different types of products in this delicious category in which we specialize.
Our thirst for knowledge goes beyond a book or web search, we often conduct product and competitive set tastings; in many instances with a guest specialist guiding us through a range of expressions within a particular product niche.more..
