UPRISE relaunched Pyaterochka's private label LINMIN Background LINMIN is Pyaterochka’s private brand in the mid-price segment, presented i […]

A Culture of Smart Consumption “Moya Cena” (“My Price”) is the Magnit large retail chain’s private label brand of first-price products. The […]

Maltynation: from beer to lemonades category Background The natural lemonade market is growing year on year and is part of a trend toward […]

Mediterranean Flavors: Seasonal Line by Pyaterochka Cafe Background Seasonal food lines help retailers attract customers with new flavors […]

Krone Lager Biere: Launching a New Category Background Krone Lager Biere is a premium lager line with a refined character, representing a […]

Secret Garden: Opening the Door to a World of Taste Background Secret Garden is a brand of low-alcohol beverages for the national retailer […]

Petals of Fragrance: UPRISE Agency Renews the Breesal Brand Petals of Fragrance: UPRISE Agency Renews the Breesal […]

French Charm, Marshmallows and a Lady with a Dog Background The Udarnitsa factory, the manufacturer of Sharmel marshmallows, has launched a […]

Tea for the Enlightened: New Brand ZENO x UPRISE Background Napitki Vmeste, a leading brewer and a leading player in the Russian soft drinks […]

Liberhaus Background Pyaterochka’s retailer (X5 Group) own brand, Liberhaus, holds a […]

Premissimo: glossy private label from a large food-retailer As part of a comprehensive review of Pyaterochka’s private label portfolio, a b […]

Despacito A “slow” Mexican-style beer Background The overall Russian market situation—the departure of competing brands like Corona E […]