Leo Master Soda Sparkling Water

[Leo Master x Guyi Design] Leo Master Soda Sparkling Water Packaging Design

Project Name: Leo Master Sparkling Water
Client: Guangdong Leo Master Enterprise Management Co., Ltd.
Service Scope: Sparkling water label design
Service Team: Guyi · Brand Packaging Design Department

Friendly Reminder:
This project is an original creation by Guyi Design. Patent and copyright certificates have been completed. Please think twice before attempting unauthorized reproduction.

Background Introduction

Leo Master Tavern is a uniquely styled “Guochao Awakening Lion” cultural space in China, offering trendy Chinese beverages, flavored snacks, and event-planning services. It blends the essence of traditional Chinese culture with modern trends, creating a relaxed, joyful social environment for customers. In this project, the Guyi team based the design on the cultural story behind the “Leo Master” brand, product characteristics, and consumer insights. The focus was to reinforce core brand symbols and enhance visual impact through thoughtful product design.

Creative Approach

Fizz with Character — “Lion-Minded” Youth.

The concept uses culture as the foundation and the Awakening Lion IP as the creative carrier, co-creating a unique “Lion Planet Core” with consumers. This builds a distinctive spiritual identity and captures consumer attention through visually strong storytelling. The interactive lion-dance illustrations amplify the lion’s presence. The lion appears to “spit out” couplet scrolls, forming playful combinations. On the display shelf, the front shows the lion head and brand information, while the back features the brand slogan. This system allows for endless variations, adding fun and boosting consumer engagement.