SmileSun OEC

微笑太陽OEC 

微笑陽光在台灣生產各種餅乾。 OEC是微笑陽光的子公司，產品出口到亞洲、歐洲和美洲。多年來，OEC系列產品缺乏鮮明的品牌形象，而市場上卻充斥著許多類似產品。經過與客戶的充分討論，SUMP DESUGN將OEC重新打造為一個面向所有消費者的全能品牌。為了配合這個策略，OEC以動物為主題，因為動物不分國界和年齡，更容易被消費者接受。動物嘉年華的視覺效果透過誘人的場景來吸引消費者的食慾。此外，此策略也更貼近年輕消費者，使其在眾多競爭品牌中脫穎而出，贏得更多消費者的青睞。

Smile Sun produces a wide range of biscuits in Taiwan. OEC is a subsidiary of Smile Sun, with its products exported across Asia, Europe, and the Americas.

For many years, the OEC product line lacked a strong and distinctive brand identity, while the market became saturated with similar offerings. After in-depth discussions with the client, SUMP DESIGN repositioned OEC as an all-encompassing brand aimed at a broad consumer base.

To support this strategy, OEC adopted an animal-themed concept. Animals transcend borders and age groups, making them more relatable and appealing to consumers. The “Animal Carnival” visual approach uses playful and tempting scenes to stimulate appetite and attract attention.

At the same time, this strategy resonates more closely with younger audiences, helping the brand stand out among competitors and win greater consumer preference.