Sploosh

ABOUT

SPLOOSH is a bath foam for kids that doubles as bubble solution, turning bath time into an underwater adventure full of play. The packaging collection is inspired by sea creatures that transform an everyday routine into an imaginative experience. Each bottle features a unique charachter linked to a special feature of the foam, while the custom-shaped bubble wands extend the personality of every underwater hero.

SOLUTION

The packaging of bath foam combines the shape of a usual plastic bottle which is widely used in packaging design for shampoo or shower gel and the construction of a soap bubbles tube. Transparent plastic allows us to see custom-shaped bubble wands and therefore an underwater creature. Children can use this product either for making bath soap, or for playing soap bubbles.

RESULT

The packaging of Sploosh helps children to turn their everyday routine into a real play. Designed for two ways to play, foam can be poured into the bath to create a soft cloud of bubbles or used as a bubble solution for blowing bubbles right in the tub. Collect the whole crew for even more fun.

Curator’s Insight

For products aimed at children, the packaging often has to communicate before the child can read a single word on it. This system solves that problem by pushing differentiation past the label and into the structure itself.

The transparent bottle isn’t just a display window for foam, it’s a stage for the bubble wand, which is molded into a shape that reads as the creature’s head or shell. That wand would exist regardless, every bubble solution needs one, but here it’s been redesigned so the necessary component becomes the identifying one. Strip the label off entirely and a child could still tell the crab from the jellyfish by silhouette alone.

Color reinforces the same logic rather than duplicating it. Each character owns a single hue that runs consistently from cap to wand to accent band, so recognition happens through shape and color together before any text is parsed. It’s a reminder that SKU differentiation doesn’t always need to live on the label face. Sometimes the more durable signal is built into a part of the pack that would have shipped anyway.