The Milk And Honey Distillery

plan b branding & strategy

Tel Aviv-Yafo, Israel

Creative Agency: plan b design
Designer: Maya Agassi
Creative director: Max Gat-mor
Project Type: Produced, Commercial Work
Client: The Milk and Honey distillery
Location: Tel Aviv, Israel
Packaging Contents: Whisky & Spirits
Packaging Materials: Paper

Package design and Re-Branding for M&H, Israel’s first whisky distillery.

The Milk and Honey Distillery (M&H) is committed to genuine artisan manufacture in the highest standards.

The ingredients, equipment, barrels and production process are all carefully managed to ensure a true craft product.

Until the first batch of single malt whisky will mature the distillery offers other spirits like the new make (young transparent whisky similar to moonshine), the young cask whisky (aged for 6-12 months) and the Levantine Gin (spiced with local middle eastern herbs).

The Distillery, the visitor center and the tastings bar are located in Tel Aviv.

What’s Unique?
The bold colors. modern design in a classic world. Israel’s first whisky.